Samsung did things a little differently this year. Instead of focusing on product after product, it detailed its vision for what it calls the "intelligence of things."
Tim Baxter, CEO of Samsung's North America operations, talks up the company's vision for how its devices become smarter.
James Martin/CNET
Samsung's 2018 CES press conference looked different from years past.
For one, instead of touting the bells and whistles of new TVs, refrigerators and other electronics, it focused more on how Samsung's devices fit into what it calls the "intelligence of things" -- everything with smarts.
CES is critical for Samsung this year as the Korean company tries to show it's more than just a phone and TV maker. Samsung has tried to make its products interact with each other in the past, but has largely failed to create an ecosystem on the scale of Apple (iOS, Mac, Apple TV, Apple Watch) or even Amazon (with the increasingly ubiquitous Alexa digital assistant). This year marks a new push by the company to streamline its software and services, making it easier for people to use their devices and make them want to stick with Samsung products.
One way it does that will be through Bixby, its voice assistant that first showed up in last year's Galaxy S8 and will pop up in televisions and some home appliances this year. Samsung also talked about other services and offerings beyond its normal unveilings of new gadgets, like the SmartThings Cloud it announced at its developer conference in October.
Here's everything Samsung announced at CES:
TVs, displays
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Samsung adds Bixby voice to 2018 Smart TVs
Computers
Home appliances
Audio
Other
CES 2018: CNET's complete coverage of tech's biggest show.
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